NextGen Shutters

Next Gen Shutters’ new easy-to-use site improved local search results and user engagement, boosting visibility and conversions through PPC ads and optimized pages.

Client

NextGen Shutters

Industry

Interior design

Service

Web Design & Development, SEO

Company Overview

Next Gen Shutters, a family-owned business in Sidcup, prides itself on offering welcoming and transparent service without aggressive sales tactics. Known for competitive pricing compared to major brands, they bring a decade of expertise to deliver personalized advice and in-house installations, setting them apart from competitors using subcontractors.

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Challenges

Website must reflect family-owned, transparent service

Attract local Kent customers with enhanced SEO strategies Attract local Kent customers with enhanced SEO strategies

Convert site visitors into leads through effective design and CTA

Solution/Execution

The website needed to reflect Next Gen Shutters’ unique qualities and resonate with customers while maintaining a strong online presence. This required balancing informative content with a visually appealing design, enhancing the site’s appeal and functionality.

To attract local customers in Kent, we developed area-specific pages to boost local SEO, aligning with broader marketing strategies. This approach helped elevate search rankings in a competitive market. The primary goal was to convert visitors into leads by showcasing the value of their services through an exceptional website.

We improved the web visibility of Next Gen Shutters by creating a user-friendly site with unique area pages optimized for local searches. Clear calls to action were implemented, making it easy for users to reach out. We also managed targeted pay-per-click ads, enhancing the site’s engagement and effectiveness at converting visitors into customers. Our aim was to ensure a smooth user experience from start to finish.

Results

Monthly organic traffic

Keywords ranked in the first page of Google

Conversion rate from website

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Results

Monthly organic traffic
Increase in conversion rates
Conversion rate from website
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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.

“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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